Thu, 12 Apr | RACV City Club

Augmented Reality | Taking CX to NEW Heights

Augmented Reality: Customer Experience (CX) is totally changing! Find out how....
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Augmented Reality | Taking CX to NEW Heights

Time & Location

12 Apr 2018, 12:00 pm – 2:30 pm
RACV City Club, 501 Bourke St, Melbourne VIC 3000, Australia

About the Event

This year is the year for leaping into Augmented Reality (AR), Deloitte predicts that in 2018, AR users will exceed 1 Billion. With this and the continued growth of online purchasing there is a huge opportunity for brands to utilise AR to engage with customers and sell more product.

In June 2017, Apple brought augmented reality into iOS by launching ARKit for developers to build new kinds of services.

It takes a leap of faith to buy a physical product sight unseen. Augmented Reality makes it easy to experience your products in context and in 3D, without the product being physically present - increasing the likelihood of a purchase.

Rupert will explore how AR works, how it is being adopted as a powerful tool for some of the largest brands in the world, key user cases and why this is the start of another CX revolution!

International Guest Speaker

Rupert Deans, CEO and Founder of Plattar

Digital Marketing pioneer Rupert Deans, understands the need to rely on visualisation to learn and engage with the world!

Creator of NZ’s first digital agency One Fat Sheep (OFS) the defining moment for Rupert was when OFS created the World's First 3D Zombies Shooter on a Pizza box for Hell Pizza.

Utilising Augmented Reality, this became the most downloaded app in NZ over Facebook and Trademe for weeks on end.

Recognising the enormous potential of AR to solve practical problems, Rupert and set out to create a tool that would enable anyone to build their own AR experiences with ease, leading to the formation of the Plattar organisation.

Rupert now takes his experiences and messages across the globe, engaged as an AR specialist in Technology Solutions and Customer Experience.

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